Who can “steal” the Andros advertising orange?

Who can “steal” the Andros advertising orange?

News & media > News > Who can “steal” the Andros advertising orange? Vanessa Bouchara Updated on January 16, 2022 Who can “steal” the Andros advertising orange? Photo credit Advertising represents an important economic value for...
Luxury law : the protection of luxury brands

Luxury law : the protection of luxury brands

News & media > News > To what extent are reputed trademarks likely to benefit from extended protection? Vanessa Bouchara Updated on April 26, 2021 To what extent are reputed trademarks likely to benefit from extended protection of their distinctive signs?...
Why should the future franchisor own his brand?

Why should the future franchisor own his brand?

News & media > News > Why should the future franchisor own his trademark? Vanessa Bouchara Updated on January 16, 2022 Why should the future franchisor own his trademark? Photo credit The trademark used in a franchise network must be secured by the...
How can a banal brand become famous or not?

How can a banal brand become famous or not?

News & media > News > How can a banal brand become famous or not? Vanessa Bouchara Updated on January 16, 2021 How can a banal trademark become notorious or not, VENTEPRIVEE.COM a future case study? Photo credit The VENTE PRIVEE.COM trademark was adopted...
The availability of the sign

The availability of the sign

News & media > News > The availability of the sign Cabinet Bouchara Updated on January 07, 2021 The availability of the sign Photo credit To be registered as a trademark, the chosen sign must, in addition to being lawful and distinctive, be available....