{"id":8975,"date":"2022-04-20T14:35:25","date_gmt":"2022-04-20T12:35:25","guid":{"rendered":"https:\/\/www.cabinetbouchara.com\/surveillance-de-marques\/"},"modified":"2026-02-10T08:56:50","modified_gmt":"2026-02-10T07:56:50","slug":"brand-monitoring","status":"publish","type":"page","link":"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/brand-monitoring\/","title":{"rendered":"Brand monitoring"},"content":{"rendered":"

Lexicon<\/a> > Brand monitoring<\/b><\/span><\/p>\n

IP Lexicon<\/p>\n

A trademark<\/a> is a distinctive <\/a>sign which confers on its owner an exclusive right of intellectual property and thus allows him to oppose the use of his trademark by third parties, without his prior authorization. <\/span><\/p>\n

It is a decisive intellectual property title in business life in that it allows the consumer to determine the origin of the product(s) and\/or service(s<\/a> ) designated by a company.<\/span><\/p>\n

Therefore, the owner of a trademark must exploit it (a trademark registered more than five years ago being vulnerable to a lapse <\/a>action for non-use) but also defend it against third party fraudulent uses as soon as possible.<\/span><\/p>\n

This is why it is strongly recommended that intellectual property rights owners monitor trademark databases and the Internet in order to detect any new registration <\/a>or use of their sign, or of a similar sign, by a third party.<\/span><\/p>\n

Trademark monitoring is a practice that consists of conducting a legal watch around one or more trademarks.<\/p>\n

This practice is very useful for trademark owners in order to complete and optimize their strategy of protection and defense of their rights.<\/p>\n

Indeed, when a trademark is filed with the INPI<\/a>, the Office does not check whether the trademark is available or not before publishing the application.<\/p>\n

It is therefore essential for a trademark owner to make sure that nothing infringes on his rights after the registration has been made, and if necessary, to act as quickly as possible.<\/p>\n

Thus, trademark <\/a>monitoring mainly consists of checking:<\/p>\n