{"id":8978,"date":"2022-04-20T14:28:02","date_gmt":"2022-04-20T12:28:02","guid":{"rendered":"https:\/\/www.cabinetbouchara.com\/logo\/"},"modified":"2026-06-05T09:23:36","modified_gmt":"2026-06-05T07:23:36","slug":"logo","status":"publish","type":"page","link":"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/logo\/","title":{"rendered":"Logo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/\">Lexicon<\/a> <span style=\"color: #8ab6c1\">&gt; <span style=\"color: #8ab6c1\"><b>Logo<\/b><\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IP Lexicon<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The logo is a particular graphic \/ visual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>In France, subject to originality, it will be protected on the basis of <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/copyright\/\" target=\"_blank\" rel=\"noopener noreferrer\">copyright<\/a>. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>It can also be legally protected under <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">trademark <\/a>law <\/span><span>(it will be a <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/trademark-application\/\" target=\"_blank\" rel=\"noopener\">registration of a<\/a> figurative or semi-figurative trademark ).<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline\"><strong>Protection of the logo as a trademark<\/strong><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>It can also be protected as a trademark, if it fulfills the essential function of a trademark, i.e. to distinguish the <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/products-and-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">products and\/or services<\/a> of a company from those of its competitors (article <a href=\"https:\/\/www.legifrance.gouv.fr\/codes\/article_lc\/LEGIARTI000039381546\/\" target=\"_blank\" rel=\"noopener\">L.711-1 of the Intellectual Property Code<\/a>).<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>When a logo is registered as a trademark, it must therefore be <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/distinctiveness\/\" target=\"_blank\" rel=\"noopener noreferrer\">distinctive<\/a>.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Thus, trademarks with logos are regularly refused on this basis, in particular :<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>for goods and services related to sports in Classes 28 and 41 (EUIPO, April 6, 2022, R-018544392);<\/li>\n\n\n\n<li>for bars and restaurant services in Class 43 (EUIPO, April 6, 2022, R-018567480).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Under these conditions, despite the presence of figurative elements, the Offices may consider that a registered trademark is not protectable.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>The Offices and in particular the<a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/inpi\/\" target=\"_blank\" rel=\"noopener\">INPI<\/a> in France, tend to adopt a stricter analysis of the <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/distinctiveness\/\" target=\"_blank\" rel=\"noopener\">distinctive character<\/a> of a sign. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>If a logo could be registered a few years ago, it is not certain that it will be accepted for registration by the examiner today. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Furthermore, when considering the use of a logo, it is advisable to carry out a <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/prior-art-search\/\" target=\"_blank\" rel=\"noopener noreferrer\">prior art search<\/a> in order to ensure that third parties do not have identical or similar prior rights that could be opposed.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Indeed, <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/opposition\/\" target=\"_blank\" rel=\"noopener noreferrer\">oppositions <\/a>and <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/invalidity-action\/\" target=\"_blank\" rel=\"noopener noreferrer\">nullity actions<\/a>, based mainly on the visual aspect of trademarks, are very common.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>For example, it was considered that there was a risk of confusion between the trademarks and (EUIPO, August 6, 2021, Opp. B3125200).<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>However, if there is a register of prior trademarks, there is no register of copyrights and the <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/prior-art-search\/\" target=\"_blank\" rel=\"noopener noreferrer\">search for prior art <\/a>will therefore not be exhaustive.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline\"><strong>The necessary transfer of copyright<\/strong><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Independently of the protection as a trademark which is essential for a logo, it is important to transfer the rights on the logo when it is created by an employee, by a graphic designer, by a freelance designer or by a creation company.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>In fact, as far as copyrights are concerned<b>,<\/b> the transfer of the owner&#8217;s rights is not automatic and must be formalized in writing.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>It is thus advisable to be particularly vigilant and to regularize a contract of <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/assignment-of-copyrights\/\" target=\"_blank\" rel=\"noopener noreferrer\">transfer of copyright<\/a> with the creator of the logo, only holder of the copyright.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>For all these steps, it is recommended to call upon a A <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/intellectual-property-lawyer-and-intellectual-property-counsel\/\" target=\"_blank\" rel=\"noopener\">lawyer or a counsel <\/a>(IPC) specialized in intellectual property who will know how to optimize the strategy of protection and defense of your creations with regard to the commercial stakes, the requirements of the Offices, the provisions of the Intellectual Property Code etc&#8230;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Bouchara Law firm assists you in particular in :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conducting<a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/prior-art-search\/\" target=\"_blank\" rel=\"noopener noreferrer\"> prior art searches<\/a>;<\/li>\n\n\n\n<li>The <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/trademark-application\/\" target=\"_blank\" rel=\"noopener noreferrer\">filing of <\/a>your logo as a trademark <span>before the Intellectual Property Offices (<a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/inpi\/\" target=\"_blank\" rel=\"noopener\">INPI <\/a>for France, <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/euipo\/\" target=\"_blank\" rel=\"noopener\">EUIPO<\/a> <\/span> for the European Union etc&#8230;) and the follow-up of the registration procedure;<\/li>\n\n\n\n<li>Drafting and negotiation of clauses in contracts for the <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/assignment-of-copyrights\/\" target=\"_blank\" rel=\"noopener noreferrer\">transfer of copyrights<\/a><a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/cession-de-droit-dauteur\/\" target=\"_blank\" rel=\"noopener noreferrer\">;<\/a><\/li>\n\n\n\n<li><span>The protection and defense of your intellectual property rights (intellectual works, <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">trademarks<\/a>, <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/designs-and-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">designs,<\/a> etc.) before the Offices(INPI, EUIPO, etc.) and the Courts;<\/span><\/li>\n\n\n\n<li><span><a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/opposition\/\" target=\"_blank\" rel=\"noopener\">Opposition<\/a> proceedings, <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/invalidity-action\/\" target=\"_blank\" rel=\"noopener\">nullity action<\/a>, <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/counterfeit-seizure\/\" target=\"_blank\" rel=\"noopener\">seizure for infringement, counterfeiting<\/a> <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/infringement-proceedings\/\" target=\"_blank\" rel=\"noopener\">action,<\/a> <a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/unfair-competition-proceedings\/\" target=\"_blank\" rel=\"noopener\">unfair competition action<\/a>, etc&#8230;<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Other definitions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Trademark<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/brand\/\">A trademark is a distinctive sign allowing its owner (natural or legal person) to differentiate its products and services&#8230;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/gdrp\/\">GDPR<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/gdrp\/\">The GDPR refers to Regulation (EU) 2016\/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals&#8230;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/renowned-or-well-known-trademark\/\">Notorious brand<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/renowned-or-well-known-trademark\/\">The concepts of reputed and well-known trademarks have been defined by the jurisprudence and designate a trademark that is widely known by the public&#8230;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/wipo\/\">WIPO<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/wipo\/\">The World Intellectual Property Organization (WIPO) is an international institution of the United Nations, located in Geneva&#8230;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/\">See the lexicon<img decoding=\"async\" data-src=\"https:\/\/www.cabinetbouchara.com\/wp-content\/uploads\/2021\/12\/Fichier-24.svg\" width=\"25\" height=\"25\" alt=\"\" class=\"wp-image-1012 alignnone size-medium lazyload\" style=\"--smush-placeholder-width: 25px; --smush-placeholder-aspect-ratio: 25\/25;margin-left: 15px;margin-bottom: -6px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lexicon &gt; Logo IP Lexicon The logo is a particular graphic \/ visual. In France, subject to originality, it will be protected on the basis of copyright. It can also be legally protected under trademark law (it will be a registration of a figurative or semi-figurative trademark ). Protection of the logo as a trademark &#8230; <a title=\"Logo\" class=\"read-more\" href=\"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/logo\/\" aria-label=\"Read more about Logo\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9175,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-8978","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.cabinetbouchara.com\/en\/wp-json\/wp\/v2\/pages\/8978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cabinetbouchara.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cabinetbouchara.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cabinetbouchara.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cabinetbouchara.com\/en\/wp-json\/wp\/v2\/comments?post=8978"}],"version-history":[{"count":6,"href":"https:\/\/www.cabinetbouchara.com\/en\/wp-json\/wp\/v2\/pages\/8978\/revisions"}],"predecessor-version":[{"id":19843,"href":"https:\/\/www.cabinetbouchara.com\/en\/wp-json\/wp\/v2\/pages\/8978\/revisions\/19843"}],"up":[{"embeddable":true,"href":"https:\/\/www.cabinetbouchara.com\/en\/wp-json\/wp\/v2\/pages\/9175"}],"wp:attachment":[{"href":"https:\/\/www.cabinetbouchara.com\/en\/wp-json\/wp\/v2\/media?parent=8978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}