{"id":8980,"date":"2022-04-20T14:22:10","date_gmt":"2022-04-20T12:22:10","guid":{"rendered":"https:\/\/www.cabinetbouchara.com\/influenceurs-bad-buzz\/"},"modified":"2026-02-10T08:56:53","modified_gmt":"2026-02-10T07:56:53","slug":"influencers-bad-buzz","status":"publish","type":"page","link":"https:\/\/www.cabinetbouchara.com\/en\/lexicon\/influencers-bad-buzz\/","title":{"rendered":"Influencers (Bad Buzz)"},"content":{"rendered":"

Lexicon<\/a> > Influencers (Bad Buzz)<\/b><\/span><\/p>\n

IP Lexicon<\/p>\n

The word ” influencer<\/em> ” entered the French dictionary in 2017. The influencer is the one who ” influences the opinion, the consumption by his audience on social networks<\/em> ” (dictionary Le Robert<\/a>).<\/p>\n

This term is the result of a phenomenon that goes back to the end of the 1990s \/ beginning of the 2000s in France, when access to the Internet became more democratic and the first social networks<\/a> have appeared (one of the first being the blog, a website on which the blogger publishes content that can be commented on by users).<\/span><\/p>\n

These platforms have grown and multiplied considerably since then: Facebook, YouTube, Instagram, Twitter, Snapchat, Pinterest, TikTok…<\/p>\n

This has exponentially facilitated the creation and publication of new content that is immediately and freely accessible to a very large audience.<\/p>\n

The main attraction of this new content lies in the fact that the author expresses his or her personal opinion, without following a specific editorial line, in terms that are simple and accessible to all audiences.<\/p>\n

Thus, Internet users identify more easily with the author of the content, who becomes a true source of information and inspiration.<\/p>\n

From now on, all “content creators” who have a certain audience are called ” influencers<\/em> “.<\/p>\n

The most famous influencers manage to federate audiences of several million subscribers and thus play a major role in the promotion and highlighting of companies<\/span>.<\/p>\n

They have therefore naturally become real showcases for the brands, so much so that partnerships collaborations <\/a>and even muse contracts are regularly concluded between the brands <\/a>and influencers solicited to promote various product(s) and\/or service(s <\/a>) according to the targeted community (beauty products, fashion accessories, restaurants, clothing lines etc.).<\/span><\/p>\n

These various contracts are generally strictly regulated and contain various provisions to ensure respect for the brand’s image, including<\/p>\n