{"id":9156,"date":"2026-09-21T10:53:24","date_gmt":"2026-09-21T08:53:24","guid":{"rendered":"https:\/\/www.cabinetbouchara.com\/droit-de-la-publicite\/"},"modified":"2026-10-19T14:01:21","modified_gmt":"2026-10-19T12:01:21","slug":"advertising-law","status":"publish","type":"page","link":"https:\/\/www.cabinetbouchara.com\/en\/advertising-law\/","title":{"rendered":"Advertising law"},"content":{"rendered":"\n
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Advertising law
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Areas of expertise > Advertising law<\/strong><\/span><\/strong><\/p>\n\n<\/div><\/div>\n\n

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Advertising law is a complex and constantly evolving area of law: the applicable legal provisions and legislation must adapt to the evolution of advertising communication techniques (and in particular to communications through new media: social networks, mobile telephone advertising, etc.).<\/p>\n\n\n\n

It governs in particular misleading and comparative advertising, unfair commercial practices, the promotion of certain regulated products and commercial influence.<\/p>\n\n\n\n

Cabinet Bouchara & Avocats assists advertisers, brands and agencies in securing their advertising campaigns, from design through to distribution, as well as in drafting contracts and handling any resulting disputes.<\/p>\n\n\n\n

To discuss your advertising projects and issues,<\/p>\n\n\n\n

See the following area of expertise<\/strong> \"\"<\/a><\/p>\n\n\n<\/div><\/div>\n\n

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Our services
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Validation
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We assist you in the validation of advertising campaigns and promotional operations (contests, lotteries) with regard to French and European legislation (in particular with regard to direct or indirect advertising for alcoholic beverages or tobacco) and the applicable professional rules (ARPP<\/a>, etc.).<\/p>\n\n\n\n

In particular, we check mandatory notices, the substantiation of claims (prices, performance, environmental commitments) and the rights to the elements used: music, photographs, trademarks, images of individuals.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n

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Assistance<\/h3>\n\n<\/div>\n<\/div><\/div>\n\n
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We assist you in setting up partnerships, sponsoring contracts with personalities, and in creating and running information or promotional campaigns.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n

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Drafting and negotiation
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Drafting and negotiating contracts for the advertising sector such as:<\/p>\n\n\n\n