{"id":9202,"date":"2021-12-30T14:49:55","date_gmt":"2021-12-30T13:49:55","guid":{"rendered":"https:\/\/www.cabinetbouchara.com\/droit-des-marques\/"},"modified":"2026-10-19T15:13:28","modified_gmt":"2026-10-19T13:13:28","slug":"trademark-law","status":"publish","type":"page","link":"https:\/\/www.cabinetbouchara.com\/en\/trademark-law\/","title":{"rendered":"Trademark law"},"content":{"rendered":"
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Trademark Law Firm in Paris<\/strong><\/h1>\n\n\n\n
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Areas of expertise > Trademark law<\/strong><\/span><\/strong><\/p>\n\n\n

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Bouchara & Avocats is a Paris-based intellectual property law firm<\/a> advising businesses on the registration, management and enforcement of their trademark rights in France, across the European Union and internationally. Bouchara & Avocats advises companies on protecting distinctive signs, addressing conflicts with earlier rights and responding to trademark disputes. Our lawyers help businesses assess the legal implications of their branding decisions and develop appropriate protection strategies.<\/p>\n\n\n\n

Do you wish to protect and defend your trademarks?<\/p>\n\n\n\n

A firm recognised by leading French and international legal directories: Chambers, Legal 500, D\u00e9cideurs, Managing IP, Who\u2019s Who Legal.<\/strong><\/p>\n\n\n\n

Contact our team<\/strong><\/a> \"\"<\/p>\n\n<\/div>\n\n

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How can our Paris trademark lawyers assist your business?<\/strong><\/h2>\n\n\n
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Bouchara & Avocats assists companies with strategic trademark decisions, from checking the availability of a proposed sign to protecting registered rights against conflicting uses. The appropriate work depends on the company’s markets, existing rights, commercial objectives and the stage of any dispute.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n

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Trademark clearance, filing and registration<\/strong><\/h3>\n\n<\/div><\/div>\n\n
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We assist and advise you in the protection of the rights of owners of distinctive signs, including trademarks, domain names, company names, trade names and shop signs.<\/p>\n\n\n\n

Our lawyers can assess potential conflicts with earlier rights, review the goods and services to be covered, and advise on the appropriate filing territory. This preliminary work helps identify legal obstacles before resources are committed to a trademark application or commercial launch.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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Trademark monitoring, portfolio management and customs surveillance<\/strong><\/h3>\n\n<\/div><\/div>\n\n
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We advise businesses on trademark monitoring, renewal deadlines and portfolio management. Depending on the circumstances, this may include monitoring trademark applications, company names and domain names, assessing potentially conflicting rights and coordinating protection across jurisdictions.<\/p>\n\n\n\n

The Firm can also assist with customs surveillance measures where they form part of a broader strategy to detect and prevent the circulation of infringing goods.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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Trademark contracts and transactions<\/strong><\/h3>\n\n<\/div><\/div>\n\n
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We assist you in the negotiation and drafting of assignment, licence and coexistence agreements for trademarks, domain names and other distinctive signs.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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Opposition, invalidity and revocation proceedings<\/strong><\/h3>\n\n<\/div><\/div>\n\n
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Our lawyers represent clients in opposition, invalidity and revocation proceedings before the INPI and the EUIPO, depending on the rights concerned and the applicable procedure.<\/p>\n\n\n\n

We assess the earlier rights relied upon, the signs and goods or services at issue, evidence of use where relevant, and the procedural strategy to be adopted.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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Trademark infringement, unfair competition and domain name disputes<\/strong><\/h3>\n\n<\/div><\/div>\n\n
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Bouchara & Avocats represents trademark owners in infringement and related unfair competition<\/a> disputes before the competent French courts.<\/p>\n\n\n\n

The Firm also assists with disputes involving conflicting domain names and, where appropriate, proceedings such as UDRP or SYRELI. Depending on the matter, the strategy may involve evidence preservation, negotiations, cease-and-desist correspondence, administrative proceedings or court action.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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Examples of trademark matters handled by our team<\/strong><\/h2>\n\n\n<\/div>\n\n
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Securing a trademark launch in the fashion sector<\/strong><\/h3>\n\n\n\n

Before the launch of a new collection, our lawyers can assess the availability of the proposed sign, define the goods and services to be protected and coordinate filings in France and the European Union. The analysis may also cover the conditions under which manufacturers, distributors or commercial partners will be authorised to use the trademark.<\/p>\n\n\n\n

Stopping unauthorised trademark use within a distribution network<\/strong><\/h3>\n\n\n\n

A licensee, distributor or former commercial partner may continue using a trademark after its contractual rights have ended or outside the agreed scope. Our team can review the relevant agreements, preserve evidence of the disputed uses and define the appropriate steps to bring the unauthorised use to an end.<\/p>\n\n\n\n

Protecting trademarks in the food and hospitality sectors<\/strong><\/h3>\n\n\n\n

A proposed trademark may conflict with an earlier mark, a geographical indication or another protected sign. We assess these risks before filing and assist clients in opposition, invalidity and revocation proceedings before the INPI where necessary.<\/p>\n\n\n\n

Recovering a domain name that reproduces a trademark<\/strong><\/h3>\n\n\n\n

The Firm has represented a French brand in UDRP proceedings concerning a domain name used for a fake online shop reproducing its trademark and content. Domain name proceedings may form part of a broader strategy combining trademark enforcement and action against online infringement.<\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Why instruct Bouchara & Avocats for trademark law in Paris?<\/strong><\/h2>\n\n\n
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Bouchara & Avocats combines trademark filing and portfolio work with contentious trademark experience, allowing the same team to advise on both the acquisition of rights and their enforcement.<\/p>\n\n\n\n

Our trademark practice combines the Firm’s intellectual property lawyers with a dedicated trademark service involved in portfolio management, filings, watches and day-to-day trademark formalities.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n

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National and international recognition in trademark law<\/strong><\/h2>\n\n\n
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Bouchara & Avocats and its trademark lawyers are regularly recognised by leading French and international legal directories for their work in trademark strategy, portfolio management and litigation.<\/p>\n\n\n\n