Catering & Hospitality
In the restaurant and hospitality industries, a concept and a brand are just as valuable as the product or service itself. Bouchara advises hotel groups, chains, and restaurant operators on all their intellectual property matters.
We protect their brands, visual identities, and concepts, and defend them against unfair imitations as well as online attacks on their reputation.
Protect the concept and the brand
Specifically, we verify the availability of the name and brand before opening, file trademark applications in the relevant classes and internationally to prepare for expansion, and secure the corresponding domain names and corporate accounts.
The decoration and layout of a space can also be protected by copyright and design rights, provided they are sufficiently original.
We also defend our clients against the unfair appropriation of their concept and brand identity by competitors, on the grounds of unfair competition and free-riding.
Protecting the visual identity and reputation
Finally, our attorneys assist their clients in defending their reputation on review and booking platforms. We regularly file lawsuits to have comments removed when it is not possible to achieve such removal through amicable means, and when the comment does not reflect an actual experience.
