Games and Video Games
Studios, publishers, and esports organizations: Bouchara Law Firm assists them with all aspects of video game intellectual property.
The video game industry is one of the most creative and dynamic sectors of the global digital economy. It is also one of the sectors most exposed to intellectual property risks.
Faced with enormous challenges—such as multi-billion-euro licensing deals, fictional universes spanning multiple platforms, and global esports competitions—video game publishers and studios need specialized, rigorous legal support that is perfectly tailored to their specific circumstances.
Protecting Video Game Creations
Bouchara & Avocats assists in structuring this protection from the development phase onward. The firm advises on the interplay between copyright—which protects original works—and trademark registration for titles, logos, and iconic characters.
Establishing a Framework for Contractual Relationships
Bouchara & Avocats drafts and negotiates all contracts to ensure that the rights to creative works are properly transferred or licensed to the publisher and that the terms of use are clearly defined. The firm also structures licensing agreements with distributors, merchandising partners, and game streaming platforms.
Protecting Franchise Brands and Identity
Bouchara & Avocats handles the filing and renewal of trademarks in key markets, monitors counterfeiting and name misappropriation on online platforms and social media, and initiates the necessary legal proceedings to defend these assets.
Bouchara & Avocats also protects studios’ domain names and digital identities against cybersquatting.
Supporting the growth of esports and online content
Bouchara & Avocats advises publishers on the rights policy applicable to content creators, on the protection of their esports events, and on combating the unauthorized commercial use of their games.
The firm also helps draft the rules for official competitions to protect the integrity of the tournaments and the rights associated with them.
Combating Piracy and Online Infringements
Bouchara & Avocats implements effective monitoring and enforcement strategies: cease-and-desist notices, anti-counterfeiting proceedings, and targeted legal actions. In the age of online gaming and digital platforms, this vigilance is continuous and comprehensive.
Oversee promotional campaigns and contests
From an advertising law perspective, the Bouchara Law Firm oversees these operations and drafts the corresponding regulations.
Beyond reactive rights protection, Bouchara & Avocats takes a strategic advisory approach. The firm helps studios build a solid portfolio of rights from the earliest stages of creation, anticipate the risks of infringing third-party rights, and maximize the value of their intangible assets in the context of fundraising, divestitures, or partnerships. In an industry characterized by constant innovation and global competition, having such a partner provides a genuine competitive advantage.
