Franchise
A franchise network relies on two inseparable assets: a strong brand and transferable know-how. As a specialist in intellectual property, Bouchara Law Firm assists franchisors and network operators in both of these areas.
Our services cover branding strategy, intellectual property provisions in franchise agreements, and the protection of know-how transferred to the network.
The Brand and the Store, the Heart of the Network
The firm also monitors trademarks and takes the necessary action against unauthorized use, including after a franchisee has left the system.
Protecting the know-how and assets that are passed on
Specifically, we help the franchisor identify and document its know-how—operating manuals, methods, and tools—and then protect it through trade secrets and appropriate confidentiality and non-compete clauses. We also ensure that this know-how is returned and not misused when a franchisee leaves the system, and we take action in the event of misuse.
Finally, we support the network’s expansion, both in France and abroad: we manage the administration of trademark rights between the network headquarters and its franchisees, and adapt contracts to accommodate new partners or master franchisees.
