Press
Publications 2026
Les Carnets du Luxe
Chanel vs Breitling: Vanessa Bouchara’s analysis
Vanessa Bouchara examines the dispute between Chanel and Breitling over the appropriation of the name “Premier”. Relying on its long-standing use of the term for its watches, Chanel opposed two of Breitling’s trademark applications: “Premiere” and “Breitling Premiere”.
Les echos
Intellectual property: how to protect your innovations effectively
Faced with the scale of counterfeiting, Vanessa Bouchara stresses how important it is for a company to think strategically about protecting its intellectual property assets.
B-SMART ART et MARCHE
Artificial intelligence: towards better protection of works
Vanessa Bouchara analyses the bill seeking to establish a presumption that works have been used by artificial intelligence.
La lettre des juristes d’affaires
The protection afforded by the author’s moral rights concerns the work itself, not its editorial environment
Vanessa Bouchara shares her analysis of the situation of the authors published by Éditions Grasset.
Les Carnets du Luxe
Interview | Vanessa Bouchara: how artificial intelligence is redefining intellectual property in the luxury sector
Vanessa Bouchara is interviewed on the occasion of World Intellectual Property Day about the legal issues raised by artificial intelligence in the field of intellectual property.
Décideurs Magazine
Is France a pioneer in protecting cultural content from artificial intelligence?
Vanessa Bouchara’s analysis of the bill on the presumption that cultural content is exploited by artificial intelligence providers.
Option Droit & Affaires
“Quite Luxury”: when a fashion trend cannot become a trademark
Vanessa Bouchara on the refusal to register the sign “Quite Luxury” as a European Union trademark.
Les echos
Perfumes: Dossier, the champion of luxury “dupes”, comes under American ownership
Vanessa Bouchara is interviewed about the sale of the Dossier group by the investment fund Otium to American Pacific Group.
Décideurs Magazine
Cabinet Bouchara & Avocats appoints Louise Lacroix as partner
Louise Lacroix, a lawyer specialising in particular in the Media and Entertainment industries, is appointed partner of Cabinet Bouchara & Avocats.
Le Figaro
Legal complexity, internationalisation, the drive for efficiency: are young lawyers doomed to specialise?
Vanessa Bouchara sheds light on the changes observed in the legal market and in client expectations, which are forcing lawyers to rethink the way they work.
Le Figaro ImmoBILIER
Harmed by the “Stéphane Plaza affair”, two former real estate agents will receive more than €117,000
Vanessa Bouchara analyses the Stéphane Plaza affair and its repercussions on the franchise network.
Le Monde du Droit
Revocation of designers’ surname trademarks for misleading use: major clarification from the CJEU
Vanessa Bouchara looks back at the major clarifications provided by the Court of Justice of the European Union on the revocation of surname trademarks for misleading use, in a ruling of 18 December 2025.
La Croix
Generative artificial intelligence puts image rights to the test
Vanessa Bouchara looks at the question of image rights in the face of artificial intelligence.
Le Figaro
Giving your name to your company: a choice that can go wrong
Vanessa Bouchara looks at the implications of using a surname to designate a company and the right reflexes to adopt.
Les Carnets du Luxe
Interview | Vanessa Bouchara, intellectual property lawyer: after the great creative reset, what can a designer still claim?
Asked about the relationship between designers and fashion houses, Vanessa Bouchara outlines the rights available to creators.
Le Figaro ImmoBILIER
“I was hoping the network’s name would change”: to appease the Stéphane Plaza agents, management gives them a helping hand
Following Stéphane Plaza’s conviction, Vanessa Bouchara sheds light on the implications of damage to the reputation of a party to a franchise agreement.
Publications 2025
Stratégies
Artificial intelligence, brands’ new ally
Vanessa Bouchara discusses artificial intelligence in the creative process and notes that it can also enable brands to fight counterfeiting effectively.
Option Droit & Affaires
A bill to modernise the fight against counterfeiting: a virtuous but unfinished initiative
Asked about the new bill introduced in 2025 to modernise the fight against counterfeiting, Vanessa Bouchara discusses the solutions that could be considered for a more effective fight.
Who’s Who
5 questions for Vanessa Bouchara, lawyer specialising in intellectual property
Vanessa Bouchara is interviewed by Who’s Who about the various areas of expertise of Cabinet Bouchara & Avocats.
Les Carnets du Luxe
Walmart: 2025, a dangerous year for luxury
Asked about the fake Birkin sold at Walmart, Vanessa Bouchara shares her insight and points out that counterfeiting can exist even without any reproduction of the trademark.
Le Monde du Droit
When trademark protection collides with prior commercial use: analysis of the Paris Court of Appeal ruling of 6 December 2024
Vanessa Bouchara looks back at the Paris Court of Appeal ruling of 6 December 2024 concerning a dispute between Parisian hotels bearing almost identical names, one called “Le Marquis” and the other “Marquis”.
Bilan Luxe
New forms of counterfeiting: luxury houses are no fools
Vanessa Bouchara sheds light on the “dupes” phenomenon and its consequences for luxury houses.
Wansquare
Vanessa Bouchara: the art of law at the service of creators
Discover the portrait of Vanessa Bouchara and her commitment to designers and entrepreneurs in defending their intellectual property rights.
Les Carnets du Luxe
World Anti-Counterfeiting Day 2025: how should the luxury sector protect itself? Interview with Vanessa Bouchara
Vanessa Bouchara discusses the risks linked to counterfeiting in the luxury industry and looks at the responsibility of influencers, whose role is central to the development of trends.
Les echos
“Quiet luxury”: can a luxury brand really do without protected identifying elements?
Asked about the intellectual property rights of quiet luxury brands, Vanessa Bouchara analyses how difficult it is for them to guard against counterfeiting in the absence of strong distinctive signs.
RCF – « Je pense donc j’agis »
Plagiarism at university: is it a danger to society?
Vanessa Bouchara reacts to plagiarism in universities and recalls the fundamentals of copyright, noting that it can prove ineffective in combating reuse in the context of scientific research.
Alliancy
Intellectual property: artificial intelligence between graphic homage and digital counterfeiting
Asked about the practice of reproducing the Ghibli style, Vanessa Bouchara points out that a visual style may be protectable by copyright, raising important legal questions.
B Smart (Smart Tech)
Paying for content in the age of artificial intelligence: the impossible equation
Vanessa Bouchara sheds light on the question of remuneration for cultural content used by artificial intelligence.
Lefebvre Dalloz
Why is the fight against counterfeiting essential for brands?
Vanessa Bouchara points out that protecting intellectual property assets is essential in order to safeguard a company’s identity and distinctiveness on the market.
Lexbase
ChatGPT, “Ghibli” version: a threat to copyright?
Vanessa Bouchara analyses the latest version of ChatGPT, which allows users to create images in the style of Studio Ghibli, and highlights the intellectual property risks involved.
Le Figaro
Small designers, big copies: when Shein, Temu or AliExpress draw a little too much inspiration from French brands
Vanessa Bouchara is interviewed about the practice of e-commerce giants drawing on the work of small independent designers’ studios. She points out that designers can assert their rights and protect their works, even when they lack significant financial resources.
Option Droit & Affaires
The court brings blockchain into the evidentiary strategy for artistic creations
Vanessa Bouchara analyses the Marseille Court’s decision of 20 March 2025, which now makes it possible to prove the anteriority of a work using blockchain.
Les echos
Anti-counterfeiting: “Criminal proceedings are of growing interest”
Vanessa Bouchara looks at the advantages of criminal proceedings in the fight against counterfeiting.
Atlantico
Independent fashion under threat – Fast fashion: when Shein, Temu and AliExpress plunder the creations of young brands
Vanessa Bouchara analyses the risks that fast fashion platforms pose to young brands by copying their creations, and stresses that the cost of proceedings often means that only the largest companies commit the resources needed to defend their rights.
B Smart (Smart Tech)
AI singer: copyright’s new headache
Vanessa Bouchara sheds light on major tech news, in particular the singer Xania Monet, generated entirely by artificial intelligence.
Option Droit & Affaires
Louboutin 2025: protecting the red sole, with the rigour of the criminal courts serving intellectual property
Vanessa Bouchara analyses the Court of Cassation’s decision of 10 September 2025 in the Louboutin case.
Lefebvre Dalloz
Contribution to the book “Intellectual Property: Practical Perspectives and Future Challenges”
Vanessa Bouchara contributed to the book Propriété intellectuelle : regards pratiques et enjeux prospectifs by Yann Basire, Stéphanie Le Cam and Caroline Le Goffic, an overview of the major intellectual property issues of today.
Le Point
AI-generated singers and actors: the legal challenge of “works” without an author
Vanessa Bouchara sheds light on the use of artificial intelligence in the creative process, explaining that only works whose creative process involving artificial intelligence is sufficiently demonstrated and personal will qualify for copyright protection.
Les Carnets du Luxe
Shein at BHV: why the affair also concerns the luxury sector – Interview with lawyer Vanessa Bouchara
Vanessa Bouchara deciphers the legal and economic stakes of online counterfeiting, analyses its impact on the creative ecosystem and stresses that platforms can be held liable.
Le Parisien
“It’s unsettling”: an author recognises his book in Intermarché’s Christmas ad
Asked about the alleged copying of a book in an advertisement by a food retail giant, Vanessa Bouchara recalls the fundamentals of copyright and provides an analysis of the case.
SudInfo
“If that’s not plagiarism, then…”: Intermarché’s famous Christmas ad at the heart of a controversy — was the original work copied?
Vanessa Bouchara recalls the fundamentals of copyright in connection with the controversy sparked by a Christmas advertisement whose visual universe allegedly resembles that of a pre-existing book.
FRANCHISE MAGAZINE
Protecting your trademark: an essential step
Vanessa Bouchara emphasises the vital importance of trademark protection for both franchisors and franchisees, and shares best practices in this area.
Publications 2024
La lettre des juristes d’affaires
Insolvency proceedings: what happens to the trademarks and related contracts?
Vanessa Bouchara and Adèle Maier share the reasons why it is important to add value to your trademark, along with the various ways of doing so.
L’Officiel de la Franchise
Intellectual property: how does it apply to franchising?
Vanessa Bouchara points out that intellectual property is an essential pillar of any franchise network. She explains that protecting trademarks, know-how, domain names and other intangible assets makes it possible to secure the network’s development, preserve its identity and guarantee its long-term value.
TF1 – Emission Sept à huit
Counterfeiting in fashion, jewellery and cosmetics
Vanessa Bouchara is interviewed about counterfeiting in the fashion, jewellery and cosmetics sectors.
Entreprendre
Franchisors must protect their network’s intellectual property assets
Vanessa Bouchara highlights the need for a franchise network to protect its intellectual property assets and their use by franchisees for the duration of the contract. This vigilance is essential to preserve the network’s identity, consistency and value, which are major concerns for the franchisor.
RTL
Pickpockets: what rights for smartphone vigilantes?
Vanessa Bouchara points out that posting a video in which a person, such as a thief, is identifiable falls under image rights and requires authorisation.
Le Figaro ImmoBILIER
Will Stéphane Plaza’s real estate network have to change its name?
Asked about the Stéphane Plaza real estate network, Vanessa Bouchara points out that using a surname as a trademark raises significant legal issues. She explains that the rights attached to the trademark are independent of the individual and that their exploitation depends above all on the contractual agreements in place.
L’OPINION
Why Olympic emblems and even certain words are off-limits to companies that are not Olympic partners
Vanessa Bouchara points out that the emblems, logos and certain names associated with the Olympic Games enjoy particularly strong legal protection. She stresses that non-partner companies cannot exploit these signs for commercial purposes without exposing themselves to intellectual property infringement actions.
Institut européen de propriété intellectuelle
Paris 2024 – Protecting “Olympic properties” and the risks of ambush marketing
Vanessa Bouchara draws attention to the special protection afforded to trademarks associated with the Olympic Games.
Stratégies
Why are the Paris Olympics ads so boring?
Vanessa Bouchara points out that the emblems, logos and names associated with the Olympic Games enjoy particularly strict legal protection. She warns companies of the risks of free-riding when they seek to associate themselves with the event without being official partners.
Le Point
Lawyers Special – The 2024 Rankings
Cabinet Bouchara & Avocats is ranked among the best law firms in industrial property law and literary and artistic property law in 2024.
Cosmétique MAG
Brands’ dilemma in the face of dupes
Vanessa Bouchara analyses the phenomenon of dupes — low-priced imitations of luxury products — and outlines the courses of action available to companies to guard against them.
B SMART
Brands and the dupes phenomenon
Vanessa Bouchara deciphers the dupes phenomenon and stresses the importance of informing consumers and businesses about its intellectual property risks
La lettre des juristes d’affaires
The financial value of a trademark: why and how to assess this asset?
Vanessa Bouchara highlights the stakes involved in adding value to a trademark and the ways of doing so.
Franchise Business Club
Cabinet Bouchara & Avocats, by Vanessa Bouchara
Presentation of Cabinet Bouchara & Avocats and its expertise in protecting franchisors’ intellectual property assets, in particular trademarks.
MADDYNESS
Investors, don’t neglect intellectual property due diligence!
Vanessa Bouchara warns investors of the importance of protecting and securing intellectual property rights, in particular through an audit, as a poorly protected asset can undermine an entire business strategy.
20 Minutes
Paris Olympics: the IOC threatens a northern French SME to make it change its name
Vanessa Bouchara comments on the case in which the Paris 2024 Olympic organising committee sought to take action against an SME to make it change its name. She notes that the signs and names associated with the Olympic Games enjoy particularly strong legal protection.
Points de Vente
The 2024 Olympics and the risks of ambush marketing
Vanessa Bouchara warns companies against ambush marketing practices around the Paris 2024 Olympic Games. She points out that non-partner brands cannot exploit the event through products or advertising campaigns suggesting a link with the Games, at the risk of being penalised for free-riding.
Stratégies
A rare court decision on remuneration for neighbouring rights
Vanessa Bouchara analyses the risks that fast fashion platforms pose to young brands by copying their creations, and stresses that the cost of proceedings often means that only the largest companies commit the resources needed to defend their rights.
Le Point
Dupes: where is the line with counterfeiting?
Vanessa Bouchara analyses the dupes phenomenon and outlines the legal means available to companies to guard against it.
Le Monde du Droit
A vain attempt to extend the copyright term on Ravel’s Boléro
Vanessa Bouchara comments on the case concerning the rights attached to Ravel’s Boléro and analyses why the court rejected the request to delay the work’s entry into the public domain.
TF1
The dangers of geolocation
Vanessa Bouchara warns about geolocation and the types of sensitive data processed by such systems.
La Nouvelle République
“They don’t want to wait until they’re almost retired to make money”: when teenagers set up their own businesses
Vanessa Bouchara points out that while minors can hold intellectual property rights, they cannot enter into contracts.
Les Carnets du Luxe
The luxury industry and counterfeiting: insights from Vanessa Bouchara
Vanessa Bouchara deciphers the legal and economic stakes of counterfeiting for luxury brands and outlines the means at their disposal to preserve the integrity and image of their trademarks.
B SMART Lex Inside
Trademark protection in the Metaverse
Vanessa Bouchara reviews the best practices to adopt to protect your trademark in the Metaverse.
Option Droit & Affaires
New protection for designs within the European Union?
Vanessa Bouchara gives her analysis of the new legislative framework modernising design protection.
M6
The plagiarism of the song “On va s’aimer”
Vanessa Bouchara looks back at the conviction of Gilbert Montagné and lyricist Didier Barbelivien for infringement of the musical work “On va s’aimer”, in a ruling by the Paris Court of Appeal of 9 October 2024.
Publications 2023
Le nouvel économiste
Which sectors are promising for franchising?
Vanessa Bouchara stresses how important it is for a company wishing to expand through franchising to protect its trademark.
JOURNAL DU NET
Transfers of customer databases for prospecting purposes: anticipating regulatory constraints
Vanessa Bouchara and Florian Viel point out that the transfer of customer databases for prospecting purposes is an operation strictly governed by the GDPR. They stress the importance of anticipating regulatory constraints, in particular regarding the retention of collected data and informing the individuals concerned.
Lex Daily News
Three misconceptions about TikTok users’ rights
Asked about the transfer of European TikTok users’ personal data to China, Florian Viel, legal counsel at Cabinet Bouchara & Avocats, explains the implications of such a transfer.
Le Point
Influencers: towards a binding legal framework?
Vanessa Bouchara points out that influencers play a central role in the advertising communication chain and that, as such, they must be able to be held liable.
JOURNAL DU NET
“Only certain works co-created by AI and humans will be able to generate copyright”
Vanessa Bouchara explains that only certain works co-created by artificial intelligence and humans will qualify for copyright protection. She stresses that human creative input remains essential and that courts will have to assess, on a case-by-case basis, the author’s actual contribution.
Radio Télévisée Suisse
Artificial intelligence is also causing turmoil in the music world
Vanessa Bouchara reacts to the song using the AI-generated voices of Drake and The Weeknd, and points out that in France as in Switzerland, a work protectable by copyright must be an intellectual creation involving a person in the creative process.
Option Droit & Affaires
A bill to curb the excesses of influencers on social media
Vanessa Bouchara is interviewed about the bill to curb the excesses of influencers, which establishes a status for influencers as well as for influencer agents.
Le Monde du Droit
The new intellectual property challenges arising from the emergence of AI
Vanessa Bouchara analyses the new intellectual property challenges posed by artificial intelligence.
B Smart – Smart & Réglo
Artificial intelligence and copyright
Vanessa Bouchara sheds light on the use of artificial intelligence in the creative sector, particularly with regard to copyright.
Huff Post
Black Friday 2023: fake promotions, counterfeits… how to avoid online scams
During the sales season, Vanessa Bouchara warns of the proliferation of online scams, in particular fake merchant sites known as “mushroom sites” that copy a brand’s codes and visuals. She stresses the importance of checking sellers’ authenticity, price consistency and reviews before any purchase.
Le Monde du Droit
Vanessa Bouchara, founder of Cabinet Bouchara & Avocats, is elected coordinator of the Experts’ College of the French Franchise Federation
Vanessa Bouchara, elected coordinator of the Experts’ College of the French Franchise Federation, intends to put her intellectual property expertise to work supporting franchisors as they face the sector’s new challenges.
Le Parisien
By renaming Twitter, Elon Musk risks clashing with other holders of the trademark
Vanessa Bouchara analyses the legal issues surrounding Elon Musk’s renaming of Twitter as “X” and the risks of conflict with holders of prior rights to the sign.
Inteleckto
Using artificial intelligence to innovate: beware, danger!
Vanessa Bouchara stresses how important it is for a company to develop its distinctiveness to stand out from competitors, and highlights the need to monitor the creative process, particularly when artificial intelligence is used, to avoid infringement risks.
La lettre des juristes d’affaires
The importance of intellectual property audits before acquiring a stake in a company
Vanessa Bouchara stresses the importance of a thorough audit of intellectual property assets before any acquisition of a stake in a company, in order to identify major risks for investors.
Lextenso
The Court of Cassation’s useful clarifications on the handling of customer databases at the end of a franchise agreement
Vanessa Bouchara analyses the Commercial Chamber of the Court of Cassation’s decision of 27 September 2023 on the fate of customer databases when a franchise agreement is terminated.
Ouest France
“I do not authorise Facebook to…”: do these privacy chain posts have any legal value?
Asked about the privacy chain messages circulating on Facebook, Vanessa Bouchara points out that they have no legal value. She stresses that only privacy settings and the applicable contractual rules allow users to control the use of their data.
Publications 2022
Le Monde du Droit
Bouchara Avocats promotes Adèle Maier to partner
Adèle Maier, head of the Strasbourg office since 2021, is appointed partner of Cabinet Bouchara & Avocats
Media Dreams
Cabinet Bouchara Avocats promotes Adèle Maier to partner
Adèle Maier is appointed partner of Cabinet Bouchara & Avocats.
YouTube
INTA’s 2022 Annual Meeting Live+: Vanessa Bouchara
Cabinet Bouchara & Avocats attended the International Trademark Association 2022 Annual Meeting.
B Smart – Smart tech
The weekly tech news debrief
Vanessa Bouchara sheds light on the big questions shaking up the technology sector.
CB News
BRANDS AND INFLUENCERS: A RISKY ALLIANCE?
Adèle Maier warns brands against the risks associated with influencer partnerships and stresses the importance of selecting ambassadors carefully and providing a contractual framework for collaborations in order to protect brand image.
Journal des Femmes
Fake luxury bags: 5 tips for avoiding counterfeits
Vanessa Bouchara and Adèle Maier shed light on the growing market for online counterfeiting.
La Tribune
The fight against counterfeiting: a major challenge for business sustainability
With the fight against counterfeiting being a major challenge for luxury brands, Vanessa Bouchara stresses the importance for a company holding intellectual property rights of developing and structuring an effective, day-to-day enforcement strategy.
CB News
Cancellation of a trademark that has become too well known: how can its owner guard against it?
Vanessa Bouchara looks at the penalty of genericide and the importance for companies of developing a protection strategy that includes active monitoring of usage and appropriate communication with the public.
Le Figaro Entrepreneurs
If your name is also your trademark
Vanessa Bouchara sets out the stakes and implications of a company using its name as a trademark.
Lex Daily News
Kanye West protects his Yeezy trademark in France
Vanessa Bouchara looks back at the strategy deployed by Kanye West to recover the “Yeezy” trademark in France.
Légipresse
Can influencers get away with anything? From the right to criticise to the promotion of counterfeits (V. Bouchara & Adèle Maier)
Adèle Maier and Vanessa Bouchara decipher the legal issues surrounding influencers’ role in product promotion.
Edition Multimedia
Between trademarks and domain names, the risk of conflict exists but can be avoided upstream
Vanessa Bouchara sets out the risks and applicable rules when a domain name is registered by a third party before or after a trademark is filed, creating a likelihood of confusion in consumers’ minds, cybersquatting or even damage to a company’s reputation.
Option Finance
Why is intellectual property central to acquisitions and equity investments?
Vanessa Bouchara points out that intellectual property is a decisive factor in any acquisition or equity investment. She stresses the importance of auditing trademarks, patents, software and other intangible assets in order to identify risks, preserve the company’s value and secure the investment.
BFM TV
Consumer credit: on TikTok, Cofidis paid for sponsored videos that were not disclosed
Vanessa Bouchara looks back at the communication campaign run by Cofidis on TikTok through sponsored videos that were not clearly identified as advertising content. She recalls the risks associated with insufficiently disclosed commercial partnerships on social media.
JOURNAL DU TEXTILE
The inherent risks of surname trademarks: how to guard against them?
Vanessa Bouchara analyses the Paris Court of Appeal’s decision of 12 October 2022 in the dispute between Jean-Charles de Castelbajac and PMJC, owner of the “JC de Castelbajac” and “Jean-Charles de Castelbajac” trademarks. In this case, Jean-Charles de Castelbajac sought the revocation of PMJC’s trademarks for misleading use.
Stylist
Beware the game of dupes
Vanessa Bouchara analyses the “dupes” phenomenon, points out that the line between inspiration and counterfeiting is a fine one, and stresses the importance for companies of actively protecting their creations and distinctive signs.
Ledroit.fr
Three things to know about intellectual property law
Vanessa Bouchara presents the fundamentals of intellectual property and shares ways of proving authorship of a work.
Publications 2021
Chef d’Entreprise Magazine
The trademark, a key issue in franchise agreements
Vanessa Bouchara highlights the need, within a franchise network, to regulate the conditions under which the trademark is used to ensure secure use by franchisees. She stresses the importance of anticipating crises and potential infringements in order to preserve the brand image over the long term.
BE A BOSS
The trademark, a key issue in franchise agreements
Vanessa Bouchara presents the rights and obligations of franchisors and franchisees.
B Smart
Surveillance drones: the State sanctioned
Vanessa Bouchara looks back at the use of surveillance drones by the Paris Police Prefecture and several gendarmerie services, particularly during lockdown periods, a practice sanctioned by the CNIL.
Le Monde du Droit
Surveillance drones: the Interior Ministry sanctioned once again for unlawful processing of personal data
Vanessa Bouchara analyses the new sanction imposed on the Interior Ministry for unlawful processing of personal data linked to the use of surveillance drones. She highlights the irregularities identified by the CNIL and warns of the risks such a system poses to individual freedoms.
France Inter
Louis Vuitton acquires the Vendôme name
Vanessa Bouchara looks back at the transfer of the use of the “Vendôme” trademark to Louis Vuitton for €10,000, analyses why Louis Vuitton wished to acquire the trademark, and highlights the importance and difficulty of defending a trademark bearing a place name.
Le Point
Vendôme sold to Vuitton: how towns protect their trademarks
Vanessa Bouchara deciphers the legal issues surrounding the protection of town names as trademarks, illustrated by Louis Vuitton’s acquisition of the “Vendôme” name. She explains the strategic interest for local authorities in registering their names and insists on the need for active, ongoing defence.
La Tour Immo
How to protect your trademark: the central asset of a franchise network
The trademark is a central asset of any franchise network. Vanessa Bouchara stresses the importance for a network of having a strong trademark whose conditions of use are clear and precisely established, to ensure that the protected signs are respected by franchisees.
CB News
The Rolling Stones logo case, or how so-called parodic uses of trademarks and copyright are assessed
Vanessa Bouchara analyses the case of the famous Rolling Stones logo, reproduced by a company on patches in a diverted, humorous way and deemed infringing by the courts. She points out that parodic use of a trademark or protected work, although it constitutes an exception, is not systematically accepted.
FashionNetwork
Vanessa Bouchara: “Online counterfeiting is growing ever more pernicious”
On the occasion of World Anti-Counterfeiting Day, Vanessa Bouchara sets out the forms of online counterfeiting, its risks for luxury houses and the strategies to implement to tackle it.
LE FIGARO
Counterfeiting: protect your trademark to fight back effectively
Vanessa Bouchara reminds SME managers of the importance of asking the right questions from the moment a brand is launched so that it can be protected effectively, in particular by setting up regular monitoring operations to combat counterfeiting.
Le Monde du Droit
Bouchara & Avocats continues its growth with the opening of an office in Strasbourg
Cabinet Bouchara announces the opening of an office in Strasbourg, led in particular by Adèle Maier.
Le chemin des créateurs
Vanessa Bouchara (Cabinet Bouchara): “Business owners often want to protect the trademark and separate it from the company”
Vanessa Bouchara looks at how best to transfer intellectual property assets when a business is sold.
BFM Business
60 Minutes Business
Vanessa Bouchara stresses how important it is for a growing company to place intellectual property at the heart of its concerns, and shares the practices to implement to guard against counterfeiting.
Trends Tendances
Between the Internet and the press, neighbouring rights to copyright are gradually being implemented
Vanessa Bouchara provides details on the application of the provisions of the European copyright directive adopted on 15 April 2019.
Publications 2020
Village de la Justice
The security of personal data processing in times of crisis
Florian Viel analyses the consequences of the health crisis on personal data processing and identifies numerous vulnerabilities in this area.
Village de la Justice
Is the trademark in the title? Or the protection of audiovisual works through trademark law (V. Bouchara & Louise Lacroix)
Vanessa Bouchara and Louise Lacroix look at the protection of trademarks referring to a protectable work.
Village de la Justice
Law and art in lockdown (V. Bouchara & Coline Maure)
Vanessa Bouchara and Coline Maure, an intern at the firm, provide an analysis of the consequences of lockdown on the art and culture market.
La référence franchise
Why must a future franchisor own its trademark?
Vanessa Bouchara stresses the need for franchisors to choose their trademark carefully and to anticipate any changes in how it is used.
Publications 2018
Journal Spécial des Sociétés
Interview with Vanessa Bouchara, lawyer specialising in intellectual property
Vanessa Bouchara looks at the various ways in which companies and young designers can protect their creations.
Publications 2017
FashionNetwork
Vanessa Bouchara: “Creativity remains the best defence”
Vanessa Bouchara looks back at the decisive factors in defending one’s creations in court and guarding against infringements of one’s intellectual property assets.
Publications 2015
FashionNetwork
Vanessa Bouchara: “Creativity remains the best defence”
Vanessa Bouchara looks back at the decisive factors in defending one’s creations in court and guarding against infringements of one’s intellectual property assets.
journal du net
Dubsmash and copyright: what future for the app?
Vanessa Bouchara deciphers the legal implications of using the Dubsmash app, which lets users film themselves over song lyrics or film lines.
Le Monde du Droit
Cabinet Bouchara & Avocats celebrates 10 years in business and recruits two senior associates
Cabinet Bouchara & Avocats marks a new stage of growth with the recruitment of two senior associates.
Le Monde du Droit
Cabinet Bouchara Avocats: a firm specialising in intellectual property for 10 years (interview with Vanessa Bouchara)
A look back at 10 years of Cabinet Bouchara & Avocats and its growth prospects.
Publications 2013
Village de la Justice
Google AdWords: using a competitor’s trademark as a keyword to display a sponsored link is not, in itself, wrongful (V. Bouchara)
Vanessa Bouchara looks back at the Commercial Chamber of the Court of Cassation’s decision of 11 May 2011 on the Google AdWords referencing service and the use of a competitor’s trademark as a keyword.
