Sport
In an increasingly professionalized and media-exposed sports industry, the protection of intangible assets has become a major strategic issue. Bouchara & Avocats, a law firm specializing in intellectual property, plays a central role in assisting sports stakeholders (event organizers, clubs, federations, athletes, etc.) in promoting and protecting their identity, brands, image, and creative works or partnerships.
Sports is now an industry in which image and branding are just as important as performance. The attorneys at Bouchara & Avocats protect and manage the commercial use of athletes’ and clubs’ images, manage their brands and merchandising, and ensure that the intellectual property and image rights aspects of sponsorship and partnership agreements are properly addressed.
We assist our clients in developing their trademark registration strategies, and we defend them against counterfeiting of their merchandise, unauthorized use of their image and trademarks, and ambush marketing.
For Sports Event Organizers
In fact, more and more companies are seeking to take unfair advantage of a sporting event’s image without being an official sponsor, or to create products related to the event in order to undercut official merchandise and capitalize on the event’s popularity.
Bouchara & Avocats also works to protect the broadcasting rights for events by implementing monitoring strategies and mass legal actions to combat pirated broadcasts—particularly online.
For sports clubs
Bouchara & Avocats also works to protect sports clubs and federations online by implementing effective anti-counterfeiting strategies that include monitoring mechanisms, reporting procedures, and mass legal actions to combat online counterfeiting.
For Athletes
It protects their name, image, and identity-related attributes as a brand; advises them on negotiating sponsorship, image, and brand ambassador contracts; and takes action in the event of unauthorized use of their reputation for commercial purposes.
In the age of social media, this protection is all the more crucial, given that an athlete’s image is a significant economic asset.
Beyond these protection and defense services, Bouchara & Avocats takes a proactive advisory approach: it anticipates risks, educates its clients on best practices, and supports them throughout any litigation proceedings, whether before trademark offices, national courts, or international tribunals.
In a world where the value of sports is built as much on the field as it is in people’s minds, having a partner like this by your side has become essential.
