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Fashion and luxury

Bouchara is renowned for its practice in fashion, luxury and design law.

Over the years, Bouchara has acquired a real expertise in fashion, luxury and design law by assisting its clients in both the defense and protection of their rights and creations.

Expertise in fashion law

Our firm and its team of lawyers specialized in fashion law support and advise numerous clients in the fashion and apparel industry in their creative process, from the first sketch of a model drawn on paper to its presentation to the public at fashion shows and its marketing in stores.

The fashion and apparel industry is a highly competitive sector in which the firm has developed a specialized expertise that it puts at the service of its international and French clients. The firm’s lawyers anticipate the difficulties that their clients may face and analyze the issues that arise in order to provide personalized legal solutions adapted to each of the players in the fashion industry.

At each stage of the creation of a model, the firm’s team strives to defend the rights of the creators and to protect the copyrights of fashion companies against any infringement of their creations and in particular against any counterfeiting. The firm’s fashion lawyers strive to preserve the uniqueness of each of their clients’ designs and shows to prevent the infringement of a show or copyright from destroying their clients’ work, investments, and reputation.


Expertise in luxury law

The luxury sector is a highly coveted sector and companies operating in this sector are subject to multiple attacks from their competitors. Each of the intangible assets of a company in the luxury sector must be protected and rigorously defended in order to preserve its attractiveness.

Cabinet Bouchara and its lawyers specialized in luxury law have acquired an in-depth knowledge of luxury law, allowing its clients to benefit from legal advice adapted to the specificities of this unique sector.

The luxury trademark is the most powerful distinctive sign of a company in the luxury sector and must be protected from any dilution.

Our firm assists its clients to ensure the protection of their luxury trademarkss in the countries where they are exploited but also develops adapted strategies in countries where the companies are not yet established in order to allow them to serenely establish themselves in these new countries.

Expertise in design law

In recent years, design has become a real marketing element for companies that invest a lot of resources to present aesthetic and unique products.

The design is therefore the external aspect of the product, the one that will allow to guarantee the origin of the product but also to trigger the act of buying the product. Design is therefore a real added value for companies, a real strategic issue that must be protected.

Bouchara & Avocats assists numerous clients in different fields of activity to safeguard the specific identity of each design. Our firm and its team assist clients from the earliest stages of each project to preserve the confidentiality of the design developed by the companies until the production phase of the design.

The firm’s lawyers also determine the best way to protect and defend the design thanks to their in-depth knowledge of trademark, copyright, and design law.