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Adopted more than two years ago by the European Parliament, the “Trademark Package” is a major step forward in trademark law at both the European…

As public law bodies exercising on their territory competences which are devolved to them by the State, local authorities (regions, departments, municipalities) benefit from a…

By a decision of September 26, 2018 (Cass. Com. Sept. 26, 2018 n°16-28281), the Cour de cassation referred the following question to th European Court…

By Judgment of March 6, 2014 (TGI Paris, 3rd ch. 1st sect., March 6, 2014, No. 11/16210), the Tribunal de Grande Instance de Paris declared…

French trademark law has undergone major changes since the entry into force, on December 11, 2019, of Law No. 2019-486 of May 22, 2019 on…

The function of a trademark is to guarantee to the consumer the origin of a product or a service that it designates, and this for…

In a decision dated November 20, 2012, the Court of Cassation confirmed the hostility of trademark law to seeing identical trademarks coexist, as long as…

By Judgment of March 6, 2014, the Paris District Court declared the GARUM and GARUM ARMORICUM trademarks invalid for lack of distinctive character. In a…

Advertising represents an important economic value for companies that needs to be protected, and the same goes for the idea of advertising, which is however…

Famous brands are in an increasingly strong position, as they have the largest market share and are making the best progress. Consumers trust these brands…

The trademark used in a franchise network must be secured by the franchisor, since this is one of his essential obligations. The chosen trademark must…

The VENTE PRIVEE.COM trademark was adopted without the owner apparently questioning its distinctive character. Indeed, such a trademark, which uses everyday language, may appear banal…